Florida

Rules, seasons, and market realities specific to building — and filming — in Florida.

FloridaDrone & FPV on Active Job Sites in Florida: Part 107, Insurance, and What It's WorthAerial footage is either a licensed operation with paper behind it or an uninsured aircraft over your crew — and the difference costs a few hundred dollars and one conversation. What Part 107 requires, what the COI should say, and where drone work earns its line item.8 min read · July 6, 2026FloridaFilming Restoration Work After a Storm: The Ethical Playbook for Florida ContractorsYour camera can document help or harvest misery, and Florida homeowners can tell the difference from the driveway. The standards that keep storm filming ethical are the same ones that make it effective.8 min read · July 6, 2026FloridaThe 2026 Florida Builder Video Marketing ReportThe first annual state-of-the-field: five shifts that changed how Florida homeowners choose builders, five moves to make in order, and a straight accounting of what nobody knows yet.9 min read · July 6, 2026FloridaThe Hurricane-Season Content Calendar: May to November, Week by WeekThe contractor a homeowner calls in October earned that call in May. A month-by-month filming schedule for Florida builders and trades — what to shoot, when to go quiet, and the line between preparing your market and preying on it.8 min read · July 6, 2026FloridaBuilding on the Keys: Longboat, Siesta, and Casey — the Work, the Clients, and the ContentThe barrier islands are a different trade practiced in the same county — bridge-bound logistics, salt-grade materials, and owners who watch their six-figure projects from another time zone. What actually changes at the bridge, and how builders turn it into content that wins the next island job.8 min read · July 6, 2026FloridaTampa Leads Florida in Permits. The Real Fight Is for Crews — and Video Wins ItTampa pulled more residential permits in May than any region in Florida, and every one of them needs hands that already have offers. The same camera discipline that wins you homeowners is now how you win the 24-year-old carpenter.7 min read · July 6, 2026FloridaLakewood Ranch: Marketing a Trade Inside a Master-Planned KingdomThirty years in, the Ranch's first villages are hitting their remodel years a street at a time, and demand clusters where the floor plans repeat. Winning inside the gates means marketing by village, not by city.8 min read · July 6, 2026FloridaDock & Seawall Builders: Content for the Waterline MarketThe most expensive work in the county happens where nobody can see it. Marine contractors who film the waterline own a market their competitors can't even photograph.7 min read · July 6, 2026FloridaRemodel Marketing in a Condo-Tower TownDowntown Sarasota is stacking hundreds of luxury units into the sky, and each one is a finish-out today and a renovation later. The remodel market is going vertical — and vertical density rewards a different kind of marketing than a subdivision does.8 min read · July 9, 2026FloridaHow the 2022–2025 Storm Cycle Rewired Homeowner Trust in Florida ContractorsIan to Milton compressed a decade of storms into three years and taught every Gulf Coast homeowner to vet a contractor the way an adjuster vets a claim. The rebuild market runs on proof now — and that changes what your marketing has to do.8 min read · July 9, 2026FloridaSnowbird Timing: The Client Who Arrives in October Signs Your Contract in FebruaryFlorida's seasonal residents run on a calendar you can set your pipeline to — south in the fall, deciding by late winter, gone by spring. The builders who win their remodels aren't the ones marketing hardest in March. They're the ones the October arrival already found.8 min read · July 15, 2026