How Much Does Professional Video Actually Cost for a Florida Builder in 2026?
Line-item pricing for the four ways contractors buy video — with the cost drivers nobody itemizes, and the one place paying less reliably costs more.
5 min read · July 6, 2026
PlaybookThe Job-Site Walkthrough: The 4-Minute Video That Outsells Your Portfolio PageA gallery proves you can finish a kitchen. A four-minute walkthrough proves you can run a job site — which is the question a $200,000 client is actually asking.9 min read · July 6, 2026
PlaybookBefore-and-After Isn't Enough: The 3-Act Project Story That Wins $200K RemodelsThe before/after reel shows the only two moments a remodel client was never worried about. The hiring decision happens in the four months between them — and the three-act project story is how you film it.7 min read · July 6, 2026
The NumbersWhat 90 Days of Weekly Reels Does to a Custom Builder's PipelinePost one project reel a week for 90 days — what does it actually do for a custom builder's pipeline? We ran the numbers, and every assumption is printed so you can check the math yourself.9 min read · July 6, 2026
FloridaDrone & FPV on Active Job Sites in Florida: Part 107, Insurance, and What It's WorthAerial footage is either a licensed operation with paper behind it or an uninsured aircraft over your crew — and the difference costs a few hundred dollars and one conversation. What Part 107 requires, what the COI should say, and where drone work earns its line item.8 min read · July 6, 2026
PlaybookThe Owner on Camera: Scripts for Builders Who Hate Being FilmedSix openers you can say word for word, one interview trick that fixes most takes, and the case for filming on the slab instead of behind the desk. The camera problem is a scripting problem — and the script is to stop scripting.8 min read · July 6, 2026
FloridaFilming Restoration Work After a Storm: The Ethical Playbook for Florida ContractorsYour camera can document help or harvest misery, and Florida homeowners can tell the difference from the driveway. The standards that keep storm filming ethical are the same ones that make it effective.8 min read · July 6, 2026From the Field
Playbooks
All Playbooks →PlaybookThe Job-Site Walkthrough: The 4-Minute Video That Outsells Your Portfolio PageA gallery proves you can finish a kitchen. A four-minute walkthrough proves you can run a job site — which is the question a $200,000 client is actually asking.9 min read · July 6, 2026PlaybookBefore-and-After Isn't Enough: The 3-Act Project Story That Wins $200K RemodelsThe before/after reel shows the only two moments a remodel client was never worried about. The hiring decision happens in the four months between them — and the three-act project story is how you film it.7 min read · July 6, 2026PlaybookThe Owner on Camera: Scripts for Builders Who Hate Being FilmedSix openers you can say word for word, one interview trick that fixes most takes, and the case for filming on the slab instead of behind the desk. The camera problem is a scripting problem — and the script is to stop scripting.8 min read · July 6, 2026The Numbers
All The Numbers →The NumbersWhat 90 Days of Weekly Reels Does to a Custom Builder's PipelinePost one project reel a week for 90 days — what does it actually do for a custom builder's pipeline? We ran the numbers, and every assumption is printed so you can check the math yourself.9 min read · July 6, 2026
The NumbersIn-House vs. Freelancer vs. Studio: The Real Cost Math of Contractor VideoThe videographer hire, the freelancer roster, and the studio retainer, priced the way you'd price a bid — loaded labor, the hidden lines, and the volume math that decides which one pencils.8 min read · July 6, 2026
The NumbersIncentive-Era Selling: When Builders Lead With Rate Buydowns, Marketing Has a New JobProduction builders are buying down rates and crediting closing costs to move standing inventory — and every ad they run teaches your buyer to ask for a deal. Here is the counter-position when you can't discount your way to margin.7 min read · July 6, 2026Florida
All Florida →FloridaDrone & FPV on Active Job Sites in Florida: Part 107, Insurance, and What It's WorthAerial footage is either a licensed operation with paper behind it or an uninsured aircraft over your crew — and the difference costs a few hundred dollars and one conversation. What Part 107 requires, what the COI should say, and where drone work earns its line item.8 min read · July 6, 2026FloridaFilming Restoration Work After a Storm: The Ethical Playbook for Florida ContractorsYour camera can document help or harvest misery, and Florida homeowners can tell the difference from the driveway. The standards that keep storm filming ethical are the same ones that make it effective.8 min read · July 6, 2026
FloridaThe 2026 Florida Builder Video Marketing ReportThe first annual state-of-the-field: five shifts that changed how Florida homeowners choose builders, five moves to make in order, and a straight accounting of what nobody knows yet.9 min read · July 6, 2026The Briefing
All The Briefing →
Briefing3,800 New Apartments Are Landing in Sarasota-Bradenton. Every Trade That Touches Them Should Be on CameraThe metro's biggest multifamily delivery in a decade is a client list hiding in plain sight — and the way you sell a developer is nothing like the way you sell a homeowner.3 min read · July 6, 2026
BriefingSeaFlower Is Planning 4,000 Homes in West Bradenton. Here's How an Independent Builder Markets Against ThatYou can't outspend a master-planned community's marketing machine — and you don't have to. The giant sells the neighborhood; you sell everything it can't.3 min read · July 6, 2026
BriefingPilatus Is Building a $200M Campus at SRQ. Here's What the Spillover Means for Gulf Coast TradesA Swiss jet maker broke ground in January on a $60 million first phase at Sarasota-Bradenton International — the start of a campus that could reach $200 million and 200 jobs. Here's where the work goes once it leaves the fence line.4 min read · July 6, 2026The Punch ListOne email a month. Every playbook, none of the noise.